Promote Partnership

I’m on the plane ride home from working at an amazing partner conference.

What I love about a partner program is when those attending really take full advantage of the experience and they actually use their time in the room to really, really partner. In this case, the conference attendees were finding ways to cross sell or to understand how to integrate their products more easily for their clients. The breakout sessions were really about new products or innovations coming out that the partners could sell, and it was also an opportunity for the client host to get direct feedback from those same partners.

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